CSG Registry Featured Set: 1970 Kellogg’s Baseball

Dexman40’s 1970 Kellogg’s company set (which is titled Dexman in the CSG Registry) hit it out of the park with a complete set of Kellogg’s first-ever released set of cards. (See our Q&A with the set owner here.)

Smaller than standard-sized baseball cards, Kellogg’s continued to release cards on an annual basis for more than a decade. A 3-D effect was achieved by featuring a color picture against an unclear background covered with wavy plastic. These cards were issued in specially marked boxes of Kellogg’s brand cereal and were available in sets through a mail offer. Overall, the 1970 Kellogg’s set is quite popular with vintage collectors.

Click images to enlarge.

With a 75-card checklist, this set has many key star cards including #2 Pete Rose (CSG 5.5), #7 Tom Seaver (CSG 8), #12 Willie Mays (CSG 8), #15 Frank Robinson (CSG 8), #21 Brooks Robinson (CSG 6.5), #27 Roberto Clemente (CSG 7), #32 Reggie Jackson (CSG 8), #40 Ernie Banks (CSG 8) and #58 Johnny Bench (CSG 8.5). 21 of the 75 players in the set were eventually elected to the Hall of Fame.

The CSG Registry launched in September 2021, and now has over 1,800 competitive sets available with over 2,900 registry users and nearly 89,000 registered cards. The CSG Registry continues to be active with requests for new sets and slots, and we appreciate your enthusiasm. Our CSG Registry team continues to add new sets daily and welcome your requests as it provides us with the opportunity to learn about your collecting interests.

The CSG Registry is a free online platform where collectors can register and display CSG-certified sports cards. It also helps you to organize your collection and interact with other collectors. Begin adding your CSG-certified cards in the CSG Registry here.

We are just getting started! If you don’t see a set for your cards, you may request a set. Please review our CSG Registry FAQs for details on how to add requests for sets and slots.

The CSG Registry team is here to help. Questions or comments? Go to the CSG Registry Chat Boards.

Q&A with the set owner

Question: How did you get into collecting sports cards?
Answer: Started as an 8-year-old kid in 1969 buying cards at the local grocery store. (I have a 1969 Topps complete set now as well as the 1969 Topps Decals and 1969 Deckle Edge). I can vividly remember having the 1969 Topps Mickey Mantle, Pete Rose and Tony Perez cards in my collection at the time. By the time I got to high school, the card collection was an afterthought and mom threw the cards away. Once I got to college, a guy I grew up with next door (unlike me, he remained in the hobby throughout his life) called to see if I wanted to go look at some local collections that were for sale. I said yes, restarted my collection and have expanded my collection ever since.

Question: What are your favorite sports teams and/or athletes to follow?
Answer: Growing up in Cincinnati Reds territory, Pete Rose, Johnny Bench and Tony Perez were my favorites.

Question: What was your favorite card once you got into collecting?
Answer: I have a 1954 Topps Jackie Robinson (graded as a 3) that I bought in the late '90s. I had done a book report on him in high school and wanted to have one of his cards.

Question: Do you have a different favorite card now?
Answer: For a time, I gravitated to Joe Nuxhall and Ted Kluszewski cards (old Cincinnati Reds), then the tobacco cards from the early 1900s (I have over 80 of those). I collect mostly vintage now.

Question: Similarly, is there a set you hope to complete someday?
Answer: Topps Chrome F1 2021 image variation.

Question: We’re featuring your 1970 Kellogg’s company set. What drew you to collecting and building this set?
Answer: As with the 1969 Topps, the 1970 Kellogg's cards carried many memories as well. The cereal that I would have mom buy on our trips to the grocery store was based on whichever box had the cards in it. Those cards are now hard to find in decent shape. At one time, I had over 600 Kellogg's cards from all years, probably 500 were from 1970.

Question: Is there a card out there you’re hoping to add to your collection?
Answer: I have several Johnny Bench rookie cards, but I would like to add a Pete Rose rookie.

Question: What do you enjoy most about adding your cards to the CSG Registry?
Answer: Having a goal to achieve and a sense of accomplishment. It also gives me a chance to admire many, many other cards from other collectors.

Question: What would you say to other sports cards collectors who may be on the fence about adding their cards to the CSG Registry?
Answer: It is fun and it will motivate you to collect and grade other cards.

Related Links:

• More CSG Registry Featured Sets
• Congratulations, 2022 CSG Registry Award Winners!